Launching the export debate has existed since ancient times and will continue to exist in the future. Although the trends and processes of doing this work have undergone changes over time, but the trading of goods has always been one of the most important human needs, and more than anything else, it has undergone many changes and transformations in human history.
This question is in the minds of many businesses and company managers and even ordinary people. Following this question, several other questions arise. The set of these questions shows us that export training is an issue that we should think about before any action. The fact is that many people who are not familiar with this issue, consider the export process to be a normal and simple task.
While exporting is a multi-stage process, you may be able to play a role in one or more stages of it. An exporter must consider many points. What makes exporting complicated and of course attractive is its internationality. This issue makes it necessary to know the international regulations, culture, language and other characteristics of other nations.
How to start exporting?
- Review your export potential.
- Preparation of a practical plan.
- Investigate the market and your level of preparation.
- Check the available routes to enter the market.
- Get the necessary information about selling and marketing your product abroad.
- Think about cultural and linguistic challenges.
- Prepare to manage your finances, costs and risks.
- Be prepared to protect your intellectual property.
- Prepare for your orders and prepare the correct documents.
- Choose your distribution method.
Steps to export goods :
• Knowing the market
• Obtaining the necessary licenses for the export of goods or services
• Changing the export price by the pricing commission
• Issuing a proforma
• Preparing procurement and packaging
• Obtaining a product inspection certificate
• Issuing an invoice and obtaining a certificate of origin
• Signing a transport and insurance contract
• Declaring the goods To customs
• Send goods
• Receive deposit letter or certificate of issuance
Receive a business card
Merchants and exporters usually do not need to obtain a business card if they export goods indirectly and through intermediaries. A business card is a legal license that its holders can trade in goods.
As a result, it is very important for merchants and exporters to have it. Issuing and obtaining a business card requires its own conditions and documents, which must be fully identified before obtaining it. Organizations involved in issuing commercial cards include the Chamber of Commerce and the Trade Development Organization.
Benefits of getting a business card
One of the main documents that is necessary in relation to the import and export of goods is the commercial card. This card is issued by the branches of Iran’s Chamber of Commerce and Industries and Mines in Tehran or cities in the name of eligible applicants. The validity period of the commercial card is from one to five years according to the request of the applicants, which is valid if approved by the Ministry of Commerce.
- Membership in the Chamber of Commerce
- Import and export from the free trade zone
- Dealing with the export and import of goods in a commercial way
- Registration of orders and clearance of goods
- Initiate the right to act in the customs
- Latino trademark registration
- Participation in domestic and foreign national and international exhibitions
- Communication with foreign merchants
- Issuance of business visa
- Issuance of certificate of origin
- Exchange business information globally
- Trademark registration in export services
- Being recognized as a merchant for natural persons
Office and warehouse in the destination country
By establishing an office and warehouse in a foreign country, you advertise and attract agents and sell products.
Although the above two methods have flaws, they bring good benefits.
The most important drawback of these methods, as mentioned, is their cost.
For example, participation in exhibitions, in addition to travel expenses to the destination country, expenses. The other includes booth rent, decoration costs, product transfer costs, the cost of language-proficient personnel, etc.
Another drawback of these two methods is that they are limited to the same country. It is the destination and limits your market. This problem exists more in the creation of offices and warehouses.
In these methods, you must be busy with work and continuous attendance. Keep in mind that this is another problem.
Working with intermediaries
It is a method that has recently become common in our country. In this way, most of the profits are taken by the middlemen.
If you can deal directly with the foreign customer and eliminate the intermediaries, the big profits that the intermediaries. They will benefit from it, it will reach you and you will have a profitable business.
Sending luggage
is another method that is common and is usually done for goods such as saffron, valuable leather bags, pistachios, etc.
In this way, travelers who travel to foreign countries take the products with them to the destination country and sell them.
Luggage businesses have very low profits. and for export. Not every product can be used in this way.
For example, products such as saffron, turquoise stone, agate, silver, rhinestones and any product whose unit value is very high can be exported using this method.
This method has many problems and flaws. Lack of security is one of these problems.
Also, because sales and marketing are carried out in the form of luggage, your hand in front of the customer. closes and forces you to accept very low prices to sell the product.
Preparation of an export plan
The purpose of an export plan is to gather facts, constraints, and objectives, and issue a statement of activity that takes these elements into account: the plan will include specific objectives; The program specifies the execution schedule; And it determines the milestones so that the degree of success can be measured and motivates the personnel.
11 questions that you must answer in order to prepare an export plan for each market :
1. Which products have been selected for export, and if necessary, what changes should be made to adapt those products to foreign markets?
2. Is there a need for an export certificate?
3. Which countries are desired for the development of sales activities?
4. What are the basic customer profiles, and which marketing and distribution channels should be used to reach customers?
5. What are the specific challenges ahead? (for example, competition, cultural differences, and import and export controls), and what strategies will be used to deal with them?
6. How will the export sales price of your products be determined?
7. What special operational steps should be taken, and when?
8. What will be the schedule for the implementation of each part of the plan?
9. Which personnel and corporate resources will be allocated to export?
10. What is the time and money cost of each component of the plan?
11. How will the results be evaluated, and how will they be used to modify the plan?
Tips on the export plan
- The first time a business plan (business plan for export) is developed, its simplicity should be maintained.
It should only be a few pages long, as important market data and other plan components may not be available yet.
Initial planning efforts will gradually yield more information and insight.
As you learn more about the export and competitive position of your company, the details of the export plan will be more and more complete. - Your plan should be written and considered as a flexible management tool, not as a static document.
Plan objectives should be compared with actual results, to determine the success rate of different strategies. Pep
, don’t hesitate to modify and customize the design as you gain more information and experience. - For companies that plan to export directly, i.e. sell products to an end user residing in another country, a detailed plan is recommended.
If your company has chosen indirect export methods, or sells through the company website or a third party website, you can use much simpler plans.
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